Case Study: Promotional Campaign for Moromeții 3
For the launch of Moromeții 3, a digital promotional campaign was implemented, focusing on video content. The main goal was to increase the film’s visibility and attract a broad audience through social media engagement.
Strategy
Designed the official movie poster, along with all digital assets for social media and branding.
Designed banners, posters, and Out-of-Home (OOH) advertising materials for the film’s promotion.
Created living posters and additional promotional materials such as character/actor profiles and alternative posters.
Produced and edited over 60 promotional videos, with motion-graphics in/out transitions, carefully selecting key moments and jokes from the film in collaboration with the marketing strategist. These were often adapted to current events in Romanian society, such as the presidential elections.
The campaign was a massive success, surpassing initial expectations:
The most successful video reached 2.2 million people, generating 117.2K interactions, marking a 10,612% increase compared to previous campaigns.
Another video achieved 1 million reach and 56.2K interactions.
Other notable video performances:
647.8K reach and 27.0K interactions
390.14K reach and 107.9K interactions
The official Moromeții 3 trailer registered 254.85K reach, creating significant buzz among audiences.
Furthermore, audience engagement growth was evident in:
Follower increase: +8.7K%
Click-through rate increase: +35.9K%
