Case Study: Promotional Campaign for Moromeții 3
For the launch of Moromeții 3, we built a unified campaign system — one visual language, every format — designed to carry a beloved Romanian saga to a generation living on social media. The results exceeded every benchmark set.
Strategy
Designed the official movie poster and the complete digital asset system — social media, branding, and platform-specific formats.
Developed banners, OOH materials, and print assets for nationwide outdoor and cinema placement.
Created living posters and character profiles — motion-adapted materials that extended the campaign's visual life across platforms.
Produced and edited 60+ promotional videos with motion graphics transitions — each piece timed to cultural moments in Romanian society, including the presidential elections, keeping the campaign current and relevant throughout the entire release window.
The campaign surpassed every initial projection.
The top-performing video reached 2.2M people and generated 117,200 interactions — a +10,612% increase versus previous campaigns. A second video reached 1M reach with 56,200 interactions.
Additional assets performed at 647K and 390K reach respectively, sustaining momentum across the full release. The official trailer registered 254,850 reach, driving significant pre-release buzz. Audience growth across the campaign period: +8,700% follower increase · +35,900% CTR increase.
